CMR Private Collection is one of the most premium classic car collections in Illinois. The logo features clean, yet bold initials "CMR" stylized into a symmetrical custom flowing typeface. The letterforms are stylized and interconnected, implying a sense of unity and exclusivity within the collection. Sharp angles and smooth curves provide a uniquely dynamic design representative of the timeless beauty and sleek body design found within the client's classic car collection. The deep navy blue background enhance the contrast and evoke a sense of luxury, seriousness, and above all: exclusivity. Yellow-gold accents highlight the design and provide a sense of motion and energy. A truly sophisticated logo for a legacy of classic cars.

In addition to the logo and brand design, this project included photography for every vehicle in the collection and a website showcasing them.