A brand new redesigned trade show experience was introduced in preparation for the Keller Williams 2025 Family Reunion celebration. The aim of this project was to align the trade show booth with the brand's 2024 refresh, and boost ROI by increasing foot traffic and engagement among the show attendees.

What followed was a comprehensive collection of newly branded marketing materials that elevated the Oakley booth's flow and exposure amongst competitors, while providing guests with a fresh new experience. A brand new template collection was also introduced that captured the event's energetic and exciting vibe.

This work was created as part of my professional responsibilities while employed by Oakley Signs and is presented here solely to illustrate my experience and creative contributions during that employment.