Following the Oakley Signs rebrand, new company tenants were created to help reinforce the new direction of the company. Each icon is stylized to represent the value it represents. The minimalist designs utilize simply color palette and abstract shapes across the Oakley green gradient to create memorable iconography. In some cases, subtle nods to the company's logo mark can be found incorporated into the icon's design for added unity and uniqueness. The values were printed and hung to mimimic real estate signs - a personal touch and added connection to Oakley Signs as real estate industry experts.